About Us

Designated PA was launched in London in September 2013 by founder, Jane Braithwaite and began life providing business owners and private individuals with virtual personal assistance.

Just two years later Designated PA won its first award and now has a large team of executive Personal Assistants working across the whole of London and the UK.  

What distinguishes Designated PA is the flexibility it offers for those not ready to take the big step of employing someone permanently, whilst still providing a personal service and maintaining exceptionally high standards of work and commitment.  The team at Designated PA are executive assistants in the truest sense of the word.

Clients are supported by reliable and bespoke services that perfectly fit their requirements, enabling them to achieve success and keep ahead of their game in business and in their personal lives.

Our Mission

To enable our clients to achieve their business ambitions.  We aim to function as an invaluable right hand aide, a trustworthy source of advice and practical assistance, helping clients reach their goals and enjoy the success they merit.

How it works

Commitment to Corporate Social Responsibility
Designated PA is committed to implementing initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. We aim to go above and beyond what may be required by regulators or environmental protection groups.

Continuing in our aim to give back we are also a proud Corporate Patron of the PETER JONES FOUNDATION and contribute a Designated PA to the support the hard working team at the Peter Jones Foundation.
Jane surrounded herself with such a diverse team that Designated PA soon became so much more and today Designated PA is part of the Designated Group which provides recruitment, financial, digital marketing, events and medical secretary solutions.
Service Promise

We aim to provide first class service though a highly skilled team of professionals working in partnership
with you to achieve excellence in every way.

The preferred choice for personal, reliable and flexible personal assistant support allowing you to grow
& succeed with peace of mind & more free time.


We also have a unique connection into Harley Street,
specialising in the provision of medical secretaries and support for your private practice.

Find out how Designated PA can help you and your company